Digital Marketing Specialist
Job Description:
Plan and run multi-channel digital campaigns for clients (social, email, SEO, PPC) with a clear focus on growth and ROI.
Own execution + optimization end-to-end: content and ads, targeting/segmentation, analytics/reporting, and client updates based on performance data.
Key Responsibilities:
- Develop and execute digital marketing strategies for clients across various industries
- Manage and optimize social media campaigns, including content creation, scheduling, and monitoring
- Plan and implement email marketing campaigns, including list management, segmentation, and A/B testing
- Conduct keyword research and implement SEO strategies to improve website traffic and rankings
- Create and manage PPC campaigns on platforms such as Google AdWords and Facebook Ads
- Monitor and analyze campaign performance, providing regular reports and recommendations for improvement
- Stay up-to-date with industry trends and best practices, and make recommendations for incorporating new tactics and technologies into our strategies
- Collaborate with other team members to ensure a cohesive and integrated approach to digital marketing efforts
- Communicate with clients to provide updates on campaign progress and results, and address any questions or concerns
- Continuously track and report on ROI for all digital marketing efforts
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field
- Minimum of 2-3 years of experience in digital marketing, preferably in an agency setting
- Strong understanding of digital marketing channels and techniques, including social media, email marketing, SEO, and PPC
- Experience with Google Analytics and other analytics tools
- Excellent analytical skills and ability to interpret data to make informed decisions
- Strong project management skills and ability to handle multiple campaigns simultaneously
- Excellent communication skills, both written and verbal
- Ability to work independently and as part of a team in a fast-paced environment
If youre a motivated Digital Marketing Specialist who can build and run multi-channel campaigns (social, email, SEO, PPC) and analyze/optimize performance for strong ROI, apply to our talent pool.