Digital Marketing Specialist

  • Pristina
  • ROI Hunting
  • Full-Time
  • On-Site
  • -

Job Description:

Plan and run multi-channel digital campaigns for clients (social, email, SEO, PPC) with a clear focus on growth and ROI.
Own execution + optimization end-to-end: content and ads, targeting/segmentation, analytics/reporting, and client updates based on performance data.


Key Responsibilities:

- Develop and execute digital marketing strategies for clients across various industries

- Manage and optimize social media campaigns, including content creation, scheduling, and monitoring

- Plan and implement email marketing campaigns, including list management, segmentation, and A/B testing

- Conduct keyword research and implement SEO strategies to improve website traffic and rankings

- Create and manage PPC campaigns on platforms such as Google AdWords and Facebook Ads

- Monitor and analyze campaign performance, providing regular reports and recommendations for improvement

- Stay up-to-date with industry trends and best practices, and make recommendations for incorporating new tactics and technologies into our strategies

- Collaborate with other team members to ensure a cohesive and integrated approach to digital marketing efforts

- Communicate with clients to provide updates on campaign progress and results, and address any questions or concerns

- Continuously track and report on ROI for all digital marketing efforts


Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field

- Minimum of 2-3 years of experience in digital marketing, preferably in an agency setting

- Strong understanding of digital marketing channels and techniques, including social media, email marketing, SEO, and PPC

- Experience with Google Analytics and other analytics tools

- Excellent analytical skills and ability to interpret data to make informed decisions

- Strong project management skills and ability to handle multiple campaigns simultaneously

- Excellent communication skills, both written and verbal

- Ability to work independently and as part of a team in a fast-paced environment

If youre a motivated Digital Marketing Specialist who can build and run multi-channel campaigns (social, email, SEO, PPC) and analyze/optimize performance for strong ROI, apply to our talent pool.